Influencer Marketing is important for various reasons:
– Amplified Brand Awareness
– Precise Targeting
– Enhanced Credibility and Trust
– Renewed Content Strategy
– Increased Audience Engagement
– Increased Conversions
Amplified Brand Awareness
Influencers, owing to their massive reach, have the power to increase brand exposure and boost brand awareness. When an influencer recommends or endorses your brand, their followers are likely to take notice.
In addition, coming from a trusted influencer, such recommendations are often considered authentic. The massive success of Daniel Wellington is a glorious example of how influencer marketing can help spread the word about your brand.
Collaborating with influencers helps you cut through the noise and attract their followers to your brand. It gives increased visibility to your brand and helps start meaningful online conversations about it.
In fact, according to the previously cited study, 37% of the respondents used influencer marketing to increase brand awareness.
Precise Targeting
Identifying and targeting the right audience is a crucial part of every marketing strategy. However, it is often a painstaking process and requires a deep understanding of your potential customers.
Influencer marketing allows you to surpass this step as the hard work has already been done by influencers. You just have to ensure that the influencer is relevant to your niche and their public persona aligns with your brand’s image.
Let’s say you own a clothing-retail company that sells affordable and chic apparel for millennials. Collaborating with fashion bloggers and models will give you access to their audience who are likely to take an interest in your products.
This strategy is often used by the Swedish apparel brand, H & M. For instance, they collaborated with fashion blogger, Julie Sarinana, for the launch of their 2017 catalog.
Enhanced Credibility and Trust
The biggest power of influencers lies in the trust of their followers. It is this trust that enables them to develop loyal fan communities.
When an influencer shares their honest feedback about your product or service, it is perceived as a genuine testimonial. It strengthens your brand’s reputation and reinforces your credibility.
Thus, collaborating with influencers helps you win the trust of their audience. In the long run, this is instrumental in developing an army of loyal brand advocates. It increases brand awareness even further and ultimately helps you earn more revenue.
Renewed Content Strategy
Influencers make a living out of creating engaging content for their followers. Collaborating with them helps to redefine your content strategy and gives it a new perspective. It acts as a breath of fresh air amidst the self-promotional content that you regularly post.
In addition, content that features influencers is often seen as more authentic and trustworthy. If it hits the right chord with your audience, they are likely to share it with their networks. This increases the visibility of your content and connects you with an audience that would have remained inaccessible otherwise.
Working with influencers also gives you access to a plethora of user-generated content. You can share such content to change the way your followers perceive your social media profiles.
In addition, such content can also be used as testimonials from real-life customers. It helps you win the trust of your audience and encourages them to give your products/services a try.
Increased Audience Engagement
Increasing the number of likes and comments on your social media posts is a struggle in itself. In the absence of good engagement levels, having millions of followers won’t yield any results. This is where influencer marketing can be of tremendous use.
Firstly, working with influencers improves the quality of your content and makes it more user-centric. Such content is more likely to find traction amidst your target audience.
Secondly, when an influencer shares your content on their social media profiles, their audience will also engage with it. If they like the content, they might tag their friends and share it on their own profiles, further increasing its reach.
For instance, many brands partner with influencers to announce Instagram giveaways. Such posts usually receive a large number of likes and comments.
Increased Conversions
The ultimate objective of any business is to drive sales and earn more profit. However, it is extremely difficult to woo potential customers by blowing your own trumpet.
Consumers are becoming increasingly wary of such brands and often spend hours doing online research before making a purchase.
Influencers have the power to drive more people towards your products or services. This is because consumers trust the recommendations made by their favorite influencers.
Brands can use this to influence purchase decisions and drive more conversions. According to a gen.video study, 33% of the respondents agreed that influencers are their most trusted sources for shopping suggestions.