First thing’s first: Set your campaign goals
You need to first clearly outline your goals before searching for influencers or setting up your campaign. There can be a variety of goals you want to achieve with your campaign, some of which may include:
- Brand awareness
- Content creation
- Sales or app downloads
- Newsletter subscribers or followers on social media
Depending on what you’re trying to accomplish, you can choose how you want to collaborate with influencers. They’ll be able to contribute in different ways. For instance, if your goal is to create content, you’ll want to collaborate with influencers who have photography skills, rather than influencers who may have reach, but average content.
By setting your campaign goals before selecting influencers, you’ll be able to choose influencers you know are likely to help you reach your goals, rather than working with influencers who may or may not contribute to them.
The 3 main factors to consider are:
RELEVANCE
it’s crucial that you work with influencers who have a relevant audience for your brand. You can use audience demographic features, available on influencer marketing platforms, to identify influencers who have an audience in your target location, age, or gender. This gives you the opportunity to reach the right audience and communicate about your products and services.
ENGAGEMENT RATE
Engagement rates indicate how well an audience resonates with and responds to the influencers’ content. Good engagement shows that the audience actually cares about what the influencers publish.
To work out the engagement rate of a post, add the total number of likes and comments the influencers get on a post. You should divide the total with the influencers’ number of followers, then multiply the result by 100.
To find the average engagement rate of an Instagram profile, you should find the average engagement rate over a minimum of 10 posts.
RELEVANCE
It’s important that you collaborate with influencers who are a good fit for your brand. When you’re looking through the influencers’ Instagram profiles, you should be able to imagine your products or services being advertised there. Promotions for a real estate company, for instance, would look out of place on a food & drink influencer’s Instagram.
Influencers who have profiles that are a good fit for your brand will have an audience that’s interested in your products or services. When you collaborate with them, their sponsored posts will resonate well with their audience.
If you follow these 3 rules you should be able to find great influencers 🙂 if you have any questions please let us know via email 🙂